Brand Manager

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Posted: Tuesday, September 21, 2010

The company distributes some of the best and most respected consumer brands, being one of the leading spirits companies in the world. The company has an impressive brands portfolio, most of them leading the market in more than 130 countries.

Scope of the Role:

The Brand Manager will play a pivotal role in the development and implementation of the company’s brand strategies and tactics in Romania.
Based on the agreed strategies and in close cooperation with the local distributor partner, brand strategies and plans will be developed and executed. Results will be tracked and evaluated.

The priorities for the role include:

•The Brand Manager will mainly work together with the Romanian Market Manager for the development of the brand. The chosen candidate will also become deeply immersed in the distributor brand and commercial team to develop, implement and manage brand building, sales and promotion process and activities in Romania.
•Assume strategic and operational responsibilities for the development of the brand plans and the proper execution of the agreed activities in Romania
•Analyze and evaluate tactical plans to ensure optimized effort and maximum consumer consumption for the brands.
•Work closely with the Management to give field input to global developments and to offer the information to the rest of the field team.
•Interact with the teams to share best practices.
•Recommend to management groups any changes in strategically / tactical direction to ensure continuous brand development.
•Motivate and lead distributor marketing personnel and develop a positive attitude and mentality.
•Be the local repository for brand knowledge.
•Direct and manage all brand training and other sales / brand promotion
•Develop good understanding and knowledge of brand users and target group.
•Identify critical off- but primarily on-premise accounts; develop continuous brand building promotional programs for these accounts
•Become familiar with all levels of accounts through regular personal interaction and observation.
•Ensure optimal portfolio management whilst managing distributor teams and individual strategic brand direction.
•Quickly evaluate existing agency relationships and manage concrete agency relationships to deliver brand building objectives

Professional Skills requirements include:

•University Degree in Business, Marketing or related area
•4-6 years experience in FMCG industry, preferably spirits / image products, and be knowledgeable of the distributor / brand owner relationship
•Broad Marketing experience and (operational) responsibility in ATL and BTL
•Strong oral and written communications skills in English
•Experience in working in an international environment will be a plus
•Experience in a matrix management system
•Willing to travel up to 30% of the time


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Thank you for your trust!

Your application:

EMA Partners Romania has been retained as exclusive consultant to conduct this search in Romania. We shall provide equal employment opportunity to all qualified candidates.

Ema Partners Romania shall comply EU legislation prohibiting any consultants or employers from discriminating against applicants on any of the following areas: Gender, Marital Status, Family Status, Sexual Orientation, Religion, Age, Disability, Race/Nationality/Ethnic or National origins, Membership of the Traveler Community.

All our consultants are fully aware of the employment legislation and each one ensures that no candidate is discriminated against and in addition that each candidate is handled with the highest level of courtesy and professionalism to reflect EMA Partners Romania high standards and respect for each individual.

All applications will be treated in strictest confidence. We shell protect your privacy and all personal information.

Nevertheless, by sending your application to us you signify your agreement to be the subject of our search. If you do not agree to this, please do not apply. Please contact us for further information in relation to our recruitment practice and procedures.

For additional information and/or any other kind of support, please contact our offic


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